In the last few weeks, friends, fans and a couple of people on the street have brought up the ‘Raise a Little Hell’ Cracker commercial. Some have congratulated me. Others have joked about lifetime supplies of saltines. Others, knowing that I don’t watch TV, simply wanted to be sure that I’d heard about it. As it turns out, I found out about it the way they did. I heard the familiar ‘A’ chord ring out from the living room as I worked at my computer here in the den. I jumped up, and Debbie and I watched, fascinated, as the slow motion crackers dropped into the waiting bowls of exploding tomato soup.
I’ve explained Trooper’s relationship with the Premium Plus cracker company to many people, and now would like to explain it to you. We don’t have a relationship with the Premium Plus cracker company. They don’t send crackers for our dressing room rider and we played no part in the choice of soup used in their commercial. The entire deal was done not only without our involvement, but also, without our knowledge.
Here’s how it works.
Universal Music owns the recording of ‘Raise a Little Hell’. Sony Music Publishing administers the use of the song. In both cases we are supposed to see royalties from the deal that’s struck, but we have no involvement in or control over it. No one even asked.
My share of the royalties won't be a lot of money considering the song I co-wrote will be repeatedly played on TV - in a cracker commercial - until next March, but not bad considering it just fell out of the sky onto me.
Thing is though, I’d prefer the song be covered by a kick-ass rock band and become a huge international hit. Hopefully said rock band will not see the cracker commercial.